Motion Graphic PSA “Be On Time”

“Be On Time” is a ten second motion graphic public service announcement on punctuality. “Running up the stairs is good.. running on the treadmill is better...running a marathon is impressive. But running late is none of those things. Be on time.” Repetition of the word “running” and opposition is used within the script of the PSA to make the message of being on time more impactful. Each keyframe features the girl running in place while the background changes to simulate different scenarios. Each key frame is also distinguished by a different color. This project was created in Adobe Illustrator and After Effects.